“I studied fashion designing in England. From the beginning, I wanted to work with ethical and sustainable fashion rather than mainstream fashion. I got a chance to do my internship with Bibi Russell and that is how I got to know Anusheh and other Bangladeshi artisans. I always wanted to work with Bangladeshi material like jute and cotton since it goes well with sustainable fashion. My vision is to promote our heritage through my work such as jamdani, nakshi katha, tant and muslin. I chose Jatra because it helped me sustain that vision. For us, the clothes we make are a piece of art and art takes time to create. We want to create art which is harmless for both environment and people. Each and every piece is made by hand. Thus, the prices are higher in this industry than other fast fashion clothes.
Customers want trendy clothes at cheap prices, and that is why the ethical fashion industry is struggling. The workers in the fast fashion industry are not doing very well. This is because the owners are only thinking about themselves due to lack of ethics and morality. They run after profit, ignoring long-term benefits which can only be achieved by taking care of the workers, not the other way around. Even the international buyers are failing to see the real picture of the workers because the owners are showing them only the brighter side. In order to change the situation, the owners must change their behavior towards the workers. However, after the Rana Plaza incident, people are becoming more aware of the situation. I know many people who are leaving garment and working with ethical industry after the Rana Plaza incident. Now the buyers try to see the real picture of the garment workers.
– A Bangladeshi fashion designer